Another commercial has been catching my attention lately.
The oh, so "smooth" antics of Keith Stone, spokesperson for the lousiest beer on earth - Keystone. (I will not debate there are not worse, but still not a pleasant beer...)
Basically, this mascot personifies the people who drink it with the best case scenarios for hillbillies. Check out this video saving a "cat" from a tree. Or this one where he skates around with a chick in a cast. Here he cheers up a bride to be.
In every case, it is a "wouldn't it be awesome if ___" (Insert Fantasy here). Keith Stone is the exact kind of person I would typify with drinking Keystone - or broke college students :p. However, they turn the negativity of being broke, uncultured, ignorant, or a college student, into something entertaining, cool, ladies-man, and *sigh* smooth individual worth currying the tastes of all those he happens to brush shoulders with: especially ladies.
Bravo Keystone: You have successfully managed to give yourself a better image than the lousy quality of beer you produce. Seriously, props.
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