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Tuesday, June 28, 2011

Hardees Robit

I really like Hardees, but find their restaurants not well located. It is difficult to find one when you are in the mood for some Hardees.
In this commercial, a Robit tries to eat a chicken sandwich only to be smacked with reality - Robits don't eat. I have trouble deciding who the target audience is for this commercial. Unless they are trying to hit the single guy/girl alone in the apartment thinking about eating... :/ I do not know. Either way, it is well made with solid cinematography and angle shots. The tone is depressing and you really sort of feel for this Robit.
"If a Machine Can't Make It, Then They Aren't Allowed to Enjoy It."

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